nelson romero - resume

CREATIVE DIRECTOR

Over 20 years of diverse multimedia experience leveraging strategic vision, business problem solving, and artistic talent to deliver high-impact marketing, design, planning, development and launching of websites, applications, video, print and interactive projects. Specializing in team management, business development, branding identity, customer relations, and technology.

• Creating and presenting new products and business proposals.
• Digital Film-making, Animation, Motion Graphics, Visual Effects and Live Streaming Video.
• Designing, programming and maintaining multiple web sites and multimedia projects.
• Producing Web, Flash, Video and Software design and programming.
• Directing high-level instructional design and development.
• Writing UI standards, checklists and style guides.
• Designing graphics, logos and animations for websites, HD video, DVDs, CDs and marketing materials.
• Overseeing and driving day-to-day website operations and maintenance.
• Ability to work under pressure, and to consistently deliver projects on-time.
• Ensuring the quality, performance and reliability of all products.
• iPhone app design and development.
• Marketing, Branding and Search Engine Optimization (SEO).

PROFESSIONAL EXPERIENCE

Creative Director, FEB ’09 – PRESENT

TARKENTON COMPANIES, ATLANTA, GA

Conceptualized the information architecture and user experience of applications and web sites, achieving and exceeding all objectives, while growing better working relationships across multiple business teams, technology and non-technology.

• Created and presented new business proposals, prototypes and scoping efforts for potential clients, products and marketing initiatives.
• Programmed web sites and page assets, using CSS, ASP.NET, HTML, Joomla, WordPress, and DotNetNuke which provided best-in-class enhancements and features across all company platforms.
• Served as authority on all aspects of interactivity and multimedia including interaction design, visual design, Flash and HD video.
• Developed advanced training resources for clients using Live Chat, Streaming Videos, Flash, ActionScript, Camtasia and the Adobe Creative Suite. Training modules came equipped with audio/video, XML-driven content and with supporting interactive documentation.
• Lead and mentor workforce with high-level enterprise training initiatives. Trained 90% of the workforce.
• Acted as technical representative in sales and marketing efforts with potential clients.
• Directed creative strategies for marketing team with concepts, research, content management systems, quality assurance, web training and printed advertising, adding strength and the needed resources to their communications and technical requirements.
• Contributed with Product Development team on front-end application and web design, providing a more cutting-edge style guide and improved user interaction.
• Created document standards and guidelines with technical writers.
• Recommended hardware, software and video purchases company-wide.
• Producer / Director / Writer / Manager of day-to-day video production, effects, set operations, editing and Live video streaming.
• Designed and published multi-camera HD video for broadcast, various web properties, commercials, channels, kiosks, and other promotional merchandise.
• Directed iPhone application projects, blogs, user-generated content, forums, RSS feeds, social media and email campaigns. Worked with subject matter experts and technical writers to execute these custom initiatives.

President, MAY ’03 – FEB '09

NELSON ROMERO AGENCY, ATLANTA, GA

Lead the creative strategy and application of interactive design for all client projects.

• Served as expert UI developer on website structure, software and multimedia initiatives for Small Business and Fortune 500 clients globally.
• Authored user-centric interfaces for web based applications and corporate sites, resulting in greater usability and higher client satisfaction.
• Wrote UI Standards, UI Checklist and Style Guides for educational software and video games.
• Introduced high quality broadcast, CGI, internet streaming and video post-production services to clients.
• Created design, layout, production 3D animation and illustrations for all levels of corporate communication including trade show graphics, posters, training materials and ad specialties.
• Developed campaigns across all media for small businesses.
• Expertise in style guide and branding development.
• Crafted site maps, dialogs, buttons, icons, bitmaps, splash screens, wizard artwork, box/packaging illustration and web graphics.
• Directed the sales process by presenting creative service offerings and pre-sale consultation to internal teams and prospective clients.
• Ability to hire, inspire and motivate creative teams. Managed and trained junior developers and interns.
• Conducted new business development, prototyping and conceptualizing.
• Created schedules, payrolls  and vendor resources to deliver projects on time and on budget.
• Provided short and long-term web strategies, including search engine optimization, for clients and associates.

Software Designer, AUG ’00 – APR ’03

BELLSOUTH - AT&T, ATLANTA, GA

Responsible for design and development of applications and services within the BellSouth flagship service.

• GUI design work was done in PhotoShop, Illustrator, LightWave and 3D StudioMax. Components were then palletized in Fireworks and DeBabelizer and brought in to DirectSkin where a typical C++ application could be turned skinnable by integrating the DirectSkin OCX into the project. Web pages to support the software were created in Flash, Director/Shockwave, GoLive and Dreamweaver. Products include: Media Player, Instant Messenger, Web Browser, E-mail, Voice Over IP, Video Chat and Pay Per Viewer and other related products.
• Conduct job tasks, content, audience analysis.
• Project Management experience from concept to completion.
• Determine instructional strategies, design solutions and provide support in development.
• Provide high-level instructional design and development.
• Design instructional strategy that includes training objectives, learning outcomes, and estimates of hours and cost.
• Develop tests and surveys associated with education material.
• Participate in the requirements analysis and detail design of object oriented software applications.
• Design, document, test, and implement application features and enhancements.
• Develop and support new software applications.
• Develop user interfaces, communications, and control software for Windows and Apple based host systems.
• Produce and manage still, audio, and video content.

Multimedia Specialist, FEB ’99 – AUG ’00

PREMIERE TECNOLOGIES, ATLANTA, GA

Effectively lead and administer creative design projects in support of ongoing marketing programs for internet applications.

• Usability testing was done to show how our customers react and utilize our products in a true user environment.
• Assist in developing a prototype that meets or exceeds the client’s expectations.
• Assist the instructional designer and production manager in coordinating all production efforts associated with the Computer Based Training deliverable including: Interface design, Graphic menus, Icons and Content-related graphics.
• Coordinate media resources.
• Integrate content graphics, animation, still images, motion video, audio, and sound effects as required to meet project specifications.
• Review scripts for clarity and logic of production instructions as well as the set and talent consistency.
• Brief writers on technical requirements of video scenes and camera directions.
• Submit graphic request forms for production.
• Assist in quality assurance of media development.
• Coordinate media pre-production, production, post-production, and pre-mastering activities.
• Archive and catalog all visuals and treatments in the development design library.
• Conducted usability and Human Factors testing.

TECHNICAL PROFICIENCY

Proven performance on Mac, Windows and Linux OS platforms utilizing:

Apple iWork, iLife, Final Cut Pro, Mac OS X, iPhone SDK, Microsoft 7, ASP.NET, Silverlight, DotNetNuke, Front Page, Word, PowerPoint, Excel, Access and Publisher, Word Perfect, Joomla, WordPress, Drupal, CSS, Lotus Notes, 3D Studio Max, NewTek TriCaster, Lightwave 3D, Poser, Bryce, QuarkXPress, Adobe Photoshop, Illustrator, Dreamweaver, Flex, Captivate, Acrobat, In-Design, Premiere, After Effects, GoLive, Dimensions, Pagemaker, Freehand, Lingo, ActionScript, Flash, Fireworks, Director, Shockwave, Sound Edit and Authorware, Camtasia, Swift 3D, FileMaker Pro, Sound Forge, Acid Pro, Direct Skin and many others.